Profit Over Revenue: How 4 Corners CFO Turns Chaos into Clarity | Danielle Hendon
Description
🎧 The Small Business Safari – Episode Title
Profit Over Revenue: How 4 Corners CFO Turns Chaos into Clarity
Hook:
We dig into profit over revenue, how service businesses should structure their books, and why capacity-based budgeting beats guesses.
Summary:
Danielle Hendon, founder of 4 Corners CFO, shows how niching, clean reconciliations, and cash flow forecasts turn anxiety into action. From culture vs. process tension to bottom-up budgeting, Danielle reframes accounting from a headache into a strategic growth tool. Learn why people costs belong in COGS, how capacity-based metrics expose underutilization, and what separates a weak bookkeeper from a real CFO partner.
đź’ˇ GOLD NUGGETS (Key Moments)
• Culture vs. process tension reframed around scalable profit
• Revenue obsession challenged by profit-first thinking
• People costs placed in COGS for real gross margin
• Capacity-based revenue and utilization metrics
• Bottom-up budgeting tied to activities, not accounts
• Expense buckets as required, perks, and investments
• Pricing flat fees to capture efficiency gains
• Segregation of duties and clean reconciliations
• How to spot a weak bookkeeper fast
• Niching into law firms and selling with specifics
• Cash flow forecasting that includes taxes and timing
đź”— Guest Links
• Website: 4cornerscfo.com
 • Special Page: 4cornerscfo.com/smallbusinesssafari
https://www.linkedin.com/in/danielle-hendon/
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